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Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business 🤑 for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one of the largest third-party video 🤑 game publishers in the world and was the top United States publisher in 2024.[5]

The company was founded as Activision, Inc. 🤑 on October 1, 1979 in Sunnyvale, California, by former Atari game developers upset at their treatment by Atari in order 🤑 to develop their own games for the popular Atari 2600 home video game console. Activision was the first independent, third-party, 🤑 console video game developer. The video game crash of 1983, in part created by too many new companies trying to 🤑 follow in Activision's footsteps without the experience of Activision's founders, hurt Activision's position in console games and forced the company 🤑 to diversify into games for home computers, including the acquisition of Infocom. After a management shift, with CEO Jim Levy 🤑 replaced by Bruce Davis, the company renamed itself to Mediagenic and branched out into business software applications. Mediagenic quickly fell 🤑 into debt, and the company was bought for around US$500,000 by Bobby Kotick and a small group of investors around 🤑 1991.

Kotick drastically revamped and restructured the company to get it out of debt: dismissing most of its staff, moving the 🤑 company to Los Angeles, and reverting to the Activision name. Building on existing assets, the Kotick-led Activision pursued more publishing 🤑 opportunities and, after recovering from its former financial troubles, started acquiring numerous studios and various types of intellectual property over 🤑 the 1990s and 2000s, among these being the Call of Duty and Guitar Hero series. A holding company was formed 🤑 as Activision's parent company to manage both its internal and acquired studios. In 2008, this holding company merged with Vivendi 🤑 Games (the parent company of Blizzard Entertainment) and formed Activision Blizzard, with Kotick as its CEO. Within this structure, Activision 🤑 manages numerous third-party studios and publishes all games besides those created by Blizzard. In October 2024, Microsoft acquired parent company 🤑 Activision Blizzard, maintaining that the company will continue to operate as a separate business. While part of the larger Microsoft 🤑 Gaming division, Activision retains its function as the publisher of games developed by their studios.

History [ edit ]

Founding (1979) [ 🤑 edit ]